fu77 Privacy Policy
Your privacy is a core commitment at fu77, not an afterthought. This Privacy Policy explains exactly what personal data we collect, how we use it, who we share it with, how long we keep it, and the rights you hold as a player on our Bangladesh-focused betting and casino platform.
Our Core Commitments
How fu77 Protects Your Data
These six principles define our approach to personal data management across every player interaction on the fu77 platform.
Lawful Collection Only
fu77 collects personal data only when there is a clear lawful basis for doing so — such as contractual necessity, legal obligation, or your explicit consent. We do not collect data speculatively or beyond what is genuinely needed to operate your account and the Service.
No Data Selling
fu77 never sells, rents, or trades your personal data to third-party marketing companies or data brokers. Any data shared with third parties is shared solely on a need-to-know basis for the purpose of operating the Service — for example, payment processors and identity verification providers.
End-to-End Encryption
All data transmitted between your device and the fu77 platform is protected using 256-bit SSL/TLS encryption. Stored personal data is encrypted at rest on secure servers. We conduct regular security audits and vulnerability assessments to maintain the integrity of our infrastructure.
Your Rights Are Real
fu77 respects your rights to access, correct, delete, and restrict the use of your personal data. Submit a request at any time by contacting our support team and we will respond promptly within the timeframes set out in this policy.
Defined Retention Periods
We do not hold your personal data indefinitely. Each data category has a defined maximum retention period based on operational necessity and applicable legal obligations. When data is no longer needed, it is securely deleted or anonymised.
Opt-Out of Marketing
Promotional emails, SMS messages, and push notifications from fu77 are entirely optional. You may withdraw your marketing consent at any time through your account settings or by contacting support, and we will honour that request within 5 business days.
- 1. Who We Are
- 2. Data We Collect
- 3. How We Use Your Data
- 4. Legal Bases
- 5. Data Sharing
- 6. Cookies & Tracking
- 7. Data Retention
- 8. Your Rights
- 9. Data Security
- 10. Children's Privacy
- 11. International Transfers
- 12. Marketing Communications
- 13. Third-Party Links
- 14. Policy Updates
- 15. Contact & Complaints
1Who We Are
This Privacy Policy is issued by fu77 (referred to throughout this document as "fu77", "we", "us", or "our"), the operator of the online betting and casino platform accessible at fu77.io and all associated sub-pages and mobile interfaces (collectively, "the Platform" or "the Service").
fu77 acts as the data controller in respect of personal data collected from players, visitors, and prospective users who access the Platform. As data controller, fu77 determines the purposes for which personal data is collected and the means by which it is processed. fu77 is committed to handling all personal data with care, transparency, and in accordance with the principles set out in this Privacy Policy.
By registering a fu77 account, accessing the Platform, making a deposit, or placing a bet, you acknowledge that you have read and understood this Privacy Policy and that you consent to the processing of your personal data as described herein. If you do not agree with any part of this Privacy Policy, you should not use the Platform.
2Personal Data We Collect
fu77 collects personal data through several channels: directly from you when you register and use the Platform; automatically when you interact with our systems; and in limited circumstances from third-party service providers such as identity verification agencies and payment processors. The categories of personal data we collect are set out below.
2.1 Registration & Identity Data
When you create a fu77 account, we collect your full legal name, date of birth, residential address (including city, district, and postcode), email address, mobile phone number, and a username of your choosing. This information is essential to establish and maintain your account and to verify your identity in accordance with our Know Your Customer (KYC) obligations.
2.2 Identity Verification Documents
To comply with age verification and anti-money laundering requirements, fu77 may request copies of identity documents including your National ID Card (NID), passport, or driving licence. We may also request proof of address (such as a utility bill or bank statement dated within three months) and proof of payment method ownership.
2.3 Financial & Transaction Data
fu77 records details of all financial transactions conducted through the Platform, including deposit amounts, withdrawal requests, payment method details (such as your bKash or Nagad registered mobile number, or the last four digits of a card), transaction reference numbers, timestamps, and transaction statuses. We do not store full card numbers or mobile banking PINs.
2.4 Betting & Gaming Activity Data
We maintain records of your betting and gaming activity on the Platform, including all sports bets placed (market, stake, odds, outcome), casino game sessions (game titles played, session duration, win/loss results), bonus and promotion usage, and Loyalty Program point balances and redemption history. This data is used for account administration, responsible gaming monitoring, and fraud prevention.
2.5 Technical & Device Data
When you access the Platform, our servers automatically collect technical data including your IP address, browser type and version, operating system, device type, screen resolution, referring URL, pages visited, and session duration. This data is used for security monitoring, fraud detection, service improvement, and platform analytics.
2.6 Communications Data
If you contact fu77 customer support via live chat, email, or any other channel, we retain records of that correspondence including the content of messages, timestamps, and the resolution outcome. This data is used for quality assurance, training, and to maintain a history of your account interactions.
3How We Use Your Personal Data
fu77 uses your personal data for the following purposes. Each use is tied to a specific lawful basis, which is set out in Section 4 of this Privacy Policy.
| Purpose | Description |
|---|---|
| Account Creation & Management | Creating and maintaining your fu77 player account, processing logins, managing account settings, and communicating service-related updates. |
| Identity & Age Verification | Verifying that you are aged 21 or older and confirming your identity in compliance with our KYC obligations before processing withdrawals or responding to account queries. |
| Payment Processing | Processing deposits and withdrawal requests via bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and BRAC Bank, and maintaining accurate financial records. |
| Fraud & AML Prevention | Monitoring transactions and account activity for signs of fraudulent behaviour, money laundering, or prohibited conduct as defined in our Terms & Conditions. |
| Responsible Gaming | Monitoring gambling patterns to identify players who may be at risk of problem gambling and applying responsible gaming tools such as deposit limits, cooling-off periods, or self-exclusion where appropriate. |
| Customer Support | Responding to account queries, resolving disputes, processing bonus claims, and providing technical assistance via our support channels. |
| Platform Improvement | Analysing aggregated usage data and player behaviour patterns to improve the design, functionality, and performance of the fu77 platform. |
| Marketing Communications | Sending you promotional offers, bonus alerts, and news about new games or features — only where you have given your consent and have not subsequently withdrawn it. |
| Legal Compliance | Meeting applicable legal and regulatory obligations, responding to lawful requests from competent authorities, and maintaining records required by law. |
4Legal Bases for Processing
fu77 processes your personal data only where a valid legal basis exists. The primary legal bases we rely on are as follows:
- Contractual Necessity: Processing that is necessary to perform our contract with you — i.e., to provide the betting and gaming Service you have signed up for. This covers account management, payment processing, and delivering the games and betting markets you access.
- Legal Obligation: Processing required to comply with applicable legal obligations, including identity verification, age checks, anti-money laundering monitoring, and record-keeping requirements.
- Legitimate Interests: Processing necessary for fu77's legitimate business interests, provided those interests are not overridden by your privacy rights. This includes fraud prevention, platform security, responsible gaming monitoring, and analytics for service improvement.
- Consent: Processing for which fu77 has obtained your explicit, freely given consent — specifically in relation to marketing communications (email, SMS, and push notifications). You may withdraw consent for marketing at any time without affecting the lawfulness of prior processing.
5Data Sharing & Third-Party Disclosure
fu77 does not sell, rent, or trade your personal data to any third party. We share your data only in the limited circumstances described below, and only to the extent strictly necessary for the purpose in question.
5.1 Payment Service Providers
To process your deposits and withdrawals, fu77 shares relevant transaction data with payment processors and mobile money operators including bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and BRAC Bank. These providers act as independent data controllers in respect of data shared with them and are subject to their own privacy policies.
5.2 Identity Verification Providers
fu77 uses third-party KYC and identity verification service providers to assist with age verification and document authentication. We share only the minimum personal data required for verification purposes (typically your name, date of birth, and a copy of your identification document). These providers are contractually bound to process your data solely for verification purposes.
5.3 Game Studio Providers
Casino games on the fu77 platform are supplied by certified third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These studios may receive limited technical data (such as a player identifier and session token) to facilitate game delivery and record keeping. They do not receive your full name, address, or payment details.
5.4 Legal & Regulatory Authorities
fu77 may disclose personal data to law enforcement agencies, regulatory authorities, or courts when required to do so by applicable law, or when we reasonably believe that disclosure is necessary to protect fu77's legal rights, prevent fraud, or protect the safety of our players and the public. We will notify you of any such disclosure where legally permitted to do so.
5.5 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or part of fu77's business, your personal data may be transferred to the acquiring entity as part of that transaction. We will notify you in advance of any such transfer and the terms under which your data will continue to be processed.
6Cookies & Tracking Technologies
fu77 uses cookies and similar tracking technologies (including web beacons and local storage) on the Platform to deliver a functional, personalised, and secure user experience. This section explains what types of cookies we use and why.
6.1 Types of Cookies Used
- Strictly Necessary Cookies: These cookies are essential for the Platform to function correctly. They enable you to log in, maintain a session, navigate between pages, and use core features such as placing bets and making deposits. These cookies cannot be disabled without breaking the Platform's core functionality.
- Performance & Analytics Cookies: These cookies collect anonymised information about how visitors use the Platform — which pages are visited most, how long sessions last, and where users encounter errors. This data helps fu77 improve the Platform's performance and design.
- Functionality Cookies: These cookies remember your preferences — such as your preferred language, display settings, and recently viewed games — to provide a more personalised experience on return visits.
- Security Cookies: fu77 uses security cookies to detect and prevent fraudulent activity, enforce session expiry policies, and protect your account from unauthorised access.
6.2 Managing Cookies
You can control non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies, or to be notified before a cookie is stored. Please note that disabling certain cookies may impair some features of the fu77 Platform, including your ability to stay logged in across sessions.
7Data Retention Periods
fu77 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The table below sets out our standard retention periods by data category.
| Data Category | Retention Period |
|---|---|
| Account & Registration Data | Duration of account plus 5 years after closure, to meet anti-money laundering record-keeping requirements. |
| Identity Verification Documents | 5 years from the date of verification, or 5 years from account closure — whichever is later. |
| Transaction Records | 7 years from the date of each transaction, in line with standard financial record-keeping requirements. |
| Betting & Gaming History | Duration of account plus 3 years after closure. |
| Customer Support Records | 3 years from the date of the support interaction. |
| Technical & Device Data | 13 months from collection, after which it is aggregated and anonymised. |
| Marketing Consent Records | Until consent is withdrawn, plus 3 years thereafter as evidence of the consent having been given. |
| Self-Exclusion Records | Permanently retained to prevent re-registration during and after the self-exclusion period. |
When a retention period expires, fu77 will securely delete or irreversibly anonymise the relevant personal data so that it can no longer be linked back to an identifiable individual. Anonymised data may be retained indefinitely for statistical and analytical purposes.
8Your Privacy Rights
As a player on the fu77 platform, you hold the following rights in relation to your personal data. fu77 will respond to all valid rights requests within thirty (30) days of receipt. In complex cases, we may extend this to sixty (60) days and will notify you of the extension within the initial thirty-day period.
Request a copy of the personal data fu77 holds about you, along with information about how and why it is being processed.
Request correction of any inaccurate or incomplete personal data held in your fu77 account. You may also update most data directly through your account settings.
Request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to legal retention obligations.
Request that fu77 restricts the processing of your personal data in certain circumstances, for example while the accuracy of the data is being contested.
Request a copy of the personal data you provided to fu77 in a structured, commonly used, machine-readable format for transfer to another service provider.
Object to the processing of your personal data where fu77 relies on legitimate interests as the legal basis, including objecting to direct marketing communications at any time.
9Data Security Measures
fu77 takes the security of your personal data seriously and has implemented a comprehensive set of technical and organisational measures to protect it against unauthorised access, accidental loss, alteration, or disclosure. Our key security measures include:
- 256-bit SSL/TLS Encryption: All data transmitted between your browser or device and the fu77 platform is encrypted using industry-standard SSL/TLS protocols, ensuring that data cannot be intercepted in transit.
- Encryption at Rest: Sensitive personal data stored on fu77 servers is encrypted at rest, meaning it is unreadable without the appropriate decryption keys even if accessed without authorisation.
- Access Controls: Access to personal data within fu77's internal systems is restricted on a strict need-to-know basis. Staff members with access to personal data are required to undergo regular data protection training.
- Two-Factor Authentication (2FA): fu77 offers 2FA as an additional layer of account security for all players. We strongly recommend enabling 2FA on your fu77 account.
- Regular Security Audits: fu77 conducts periodic security assessments and penetration tests to identify and remediate potential vulnerabilities in the Platform's infrastructure before they can be exploited.
- Incident Response: In the event of a confirmed personal data breach that poses a risk to your rights or freedoms, fu77 will notify you without undue delay and will take all reasonable steps to contain and mitigate the impact of the breach.
While fu77 makes every effort to protect your personal data, no internet-based system can guarantee absolute security. You are responsible for keeping your account password confidential and for logging out of your account after each session, particularly when using shared devices.
10Children's Privacy
The fu77 Platform is strictly intended for individuals aged 21 and over. fu77 does not knowingly collect, process, or retain personal data from any individual under the age of 21. If we discover or are notified that personal data belonging to a person under 21 has been collected through the Platform, we will immediately close the associated account, delete all personal data relating to that individual, and return any deposits made net of bonuses received.
Parents and guardians are strongly encouraged to use parental control and filtering software to prevent minors from accessing online gambling platforms, including fu77. If you believe that a minor has registered on the fu77 Platform using false age information, please contact us immediately at [email protected] so that we can investigate and act promptly.
11International Data Transfers
fu77 primarily serves players based in Bangladesh and processes most personal data on servers located in secure data centres. In certain circumstances, personal data may be transferred to and processed by third-party service providers (such as game studios or KYC verification providers) whose servers may be located outside Bangladesh.
Whenever personal data is transferred internationally, fu77 takes appropriate steps to ensure that the receiving party provides an adequate level of protection for that data. This may include entering into standard contractual clauses, ensuring the receiving country has been assessed as providing adequate data protection standards, or relying on the recipient's compliance with a recognised international privacy framework.
12Marketing Communications
fu77 may send you promotional communications about bonuses, new games, seasonal promotions (including Eid offers, Pohela Boishakh specials, and Bangladesh Victory Day promotions), and other fu77 news by email, SMS, or in-app notification — but only where you have explicitly consented to receive such communications at the time of registration or subsequently through your account settings.
You may withdraw your consent to receive marketing communications at any time by:
- Clicking the "Unsubscribe" link included at the bottom of any marketing email sent by fu77;
- Adjusting your notification preferences in the Communications section of your fu77 account settings;
- Contacting our support team at [email protected] with the subject line "Unsubscribe from Marketing".
fu77 will process your opt-out request within 5 business days. Please note that even after opting out of marketing communications, you will continue to receive essential service-related communications — such as deposit confirmations, withdrawal notifications, account security alerts, and policy update notices — as these are not marketing communications and are necessary for the operation of your account.
13Third-Party Links
The fu77 Platform may contain references to third-party services such as game providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi) and payment processors. While fu77 takes care to partner only with reputable and trustworthy organisations, we do not control the privacy practices of these third parties and are not responsible for the content or privacy policies of any external platforms or services.
If you interact directly with a third-party service (for example, by accessing a game studio's website or initiating a transaction through your bKash or Nagad app), any personal data you provide to that third party is governed by their own privacy policy, not this one. fu77 encourages you to review the privacy policy of any third-party service before providing your personal data to them.
14Updates to This Privacy Policy
fu77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or the features of our Platform. When we make a material change to this Privacy Policy, we will:
- Update the "Effective Date" displayed at the top of this page;
- Display a prominent notice on the fu77 Platform informing players of the change;
- Where required by law or where the change significantly affects your rights, send a direct notification to your registered email address.
Your continued use of the fu77 Platform following the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any changes to this Privacy Policy, you should cease using the Platform and may request the closure of your account by contacting our support team.
We encourage all fu77 players to review this Privacy Policy periodically to stay informed about how we protect and use your personal data. The most current version of this Privacy Policy will always be accessible at fu77.io/privacy-policy.
15Contact & Complaints
If you have any questions, concerns, or complaints about the way fu77 processes your personal data, or if you wish to exercise any of the privacy rights described in Section 8, please contact us using the details below. All privacy enquiries are handled confidentially by our dedicated support team.
Platform: fu77.io
Email: [email protected]
Subject Line: "Privacy Enquiry" or "Privacy Rights Request"
Response Time: Within 30 calendar days of receipt
Language: English
fu77 is committed to resolving all privacy-related complaints promptly and fairly. If you submit a complaint and are not satisfied with our response, or if you believe that your privacy rights have been violated, you may escalate the matter to the relevant data protection authority in your jurisdiction.
When contacting us regarding a specific account, transaction, or data matter, please provide your registered fu77 username, the email address associated with your account, and a clear description of your query or concern. This will help us locate your records and respond as efficiently as possible.
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Your Data Is Safe. Now Let's Play.
Now that you understand how fu77 protects your privacy, explore our full range of cricket betting, live casino games, slots, and more — all in a secure environment built for players across Bangladesh.